Trackerbot for Amazon sellers is here!

We know you were waiting for a long time, so we are proud to announce that Trackerbot for Amazon sellers is officially launched!

Day-to day uploading of your tracking numbers to Amazon is no longer a manual job as Trackerbot will do it for you automatically, 24/7, so that you never miss the deadline. For all of you that are already using Trackerbot – this comes at no additional charge! You can add your Amazon seller account in “SETTINGS” tab and automatically share your total limit of tracking numbers per month. Choose between your seller accounts from the drop down menu in the upper right corner:

If you don’t have a Trackerbot account yet, feel free to give it a try with our 14 day free trial. In the sign up process you can add your eBay or Amazon seller account, or both. Let us know how we did on support@trackerbot.me! Good luck!

Get your 14 days free trial now:

5 Major Tricks that Will Boost Your Sales

Selling on eBay is not easy. There are hundreds of tasks and improvements you can do every day. But what are the most important ones? We have carefully picked the best 5 strategies that will start to expand your eBay business from day one. Apply these steps now and you can thank us later!

Use keywords in your title and description that buyers would use

You can only use up to 80 characters, so make them count. Make sure to maximize the character count without spamming. When building the title, take your time and stick to the facts:

  • Type of Item– Start with a few words which describe your product best and that buyers will most likely search for. “eBay suggestions” will give you a clue of what customers are mostly searching for. Type a word in the search bar and review the suggestions.

 

In this example, if you are selling a black chair you can see some of the most used by customers keywords. You can use “black leather chair”, or “black office chair”, as long as it describes your item.

Brand – If the brand name is well known you can use it but check the VeRO list(www.vero.ebay.com) first as there are some brands you don’t have a permission to sell by default. If the brand is not a well known one it won’t help with your ranking as nobody will search for it, so don’t waste your valuable characters.

Color/Size/Model/Features – Write as many descriptive words as possible but only if they are important. For example, if you are selling a chair there is a good chance that buyers would like to know the color and material, therefore search by keywords like: black, white, leather, wood, metal, etc. But if you are selling an internal replacement part for a fridge then you don’t need to specify all that. In this case the most important is the brand and model compatibility as the buyer won’t even see the part, once installed.

Long Tail and Similar Keywords – Once you have your “core” keywords you can add some more common ones that are still describing either your product or where you can use it. Let’s use the example with the black chair. Words like “furniture”, “living room”, “office” can draw you even more traffic as somebody might search for “living room chair”, “office chair” or you can even appear in search results for “leather furniture”. Also “chair” might be searched as “stool” or “seat” and you want to include this type of similar keywords to your title and description too.

The listing can also showcase some of the benefits of the product through the use of a subtitle. Depending on the price and category this will cost you a few dollars a month but we recommend using it on your top selling listings.

List daily and maintain your live listings

eBay loves active sellers… but active on a regular basis. Sure, you may want to list 20-30 or more products at once and then take a break for a few days, but a better approach is to list a few items every day. This will improve your appearance in searches tremendously. If you can’t devote time on a daily basis to listings, you can stockpile them when you do have time, using  the “Save and continue” button at the bottom of each listing, and then “Complete” it in the future. Or you can schedule your listings to go live on a date and hour of your choice. This is very convenient and will cost you only 0.12$ per listing.  You will be surprised by how making this one change will impact your sales.

 

 

Most people forget to check their items, once listed, and this is a mistake. You have to know what is your competition and you should act accordingly, otherwise you lose your sales and your ranking. Take your time and check your competitors once in awhile so you can adjust your listing’s price, title, pictures or description. Don’t leave your items without supervision, especially the top selling ones. If a listing ends without a sale, make a research of the niche and competition before relisting again. You will often find out something to optimize and give your product a second chance.

 

Save time with automation tools

If you have an eBay business you know that the work is never ending. There is always something you can improve, tweak, check, etc. That’s why using tools for automation is so important. You need to “outsource” as much low quality work as possible, so you can concentrate on the things that really matter and will grow your business. There are tons of automation tools that may help you with literally anything but let’s prioritize and have a look at a few of the most important ones.

 

Aren’t you tired of everyday copying and pasting tracking numbers from your suppliers to eBay? Trackerbot will do it automatically so you don’t have to. Tracking numbers are synced within seconds after becoming available and it works 24/7. Definitely a must have tool in your arsenal, saving you time day after day. Check all its features and get your 30 day free trial (full disclosure, I am the creator of TrackerBot).

 

Tracking your inventory becomes nearly impossible when you have hundreds of products so you definitely need an automation for that. Quantity Manager maintains the quantity of all your listings so you don’t need to do it manually, every time you sell. This is very useful as you can set the quantity to 1 or 2 and your products might get the “almost gone” or “only 1 left” sign, which will boost your ranking and chances of a purchase. If sold – QM will return the quantity to the default one you have chosen.

 

Another tool a dropshipper can’t do without is a repricing software. Retailer’s prices and availability are constantly changing and checking this manually is not an option. Skugrid is a great tool that will track all your items and change prices and quantities(and do much more) when needed. You will never run out of stock or sell at loss. Get your 7 day free trial from the link.

 

Communication with buyers

Your good reputation and services will grow your business beyond your imagination! The faster you respond to a potential customer on eBay the more likely they will buy from you. It will also help with your detailed seller ratings. This will help increase your buyer engagement on the listing once they buy the product and will give you a boost in search.

It is equally important that your reply is clear and proper. Take your time and build a list of carefully argumented templates that will help you reply faster. Always greet your clients and contact by their first name. Do not use “Yes” or “No” answers, even if it sound enough to you. Thank them for choosing your services and offer a discount on the next purchase.

 

Unique and high-quality pictures

Great photos can definitely help you sell more. The first thing a buyer sees is the main photo, before even checking the title and the price. A great main photo can drastically increase chances that the buyer will open  your listing, therefore place an order. Often, there are a lot of sellers competing to sell a particular item and you should be really creative in every way possible to stand out from the crowd. One of the best ways to attract customer’s attention is your unique, high quality main photo.

Tell me, which one of these listings for the same product would you open first?

 

The answer is clear!

With these 5 strategies, you will see your sales grow in no time. Let us know what you think and how it went in the comments below!

3 Things that will Ruin your eBay Seller Account

There are quite a few things that may (and sometimes will) go wrong in your eBay dropshipping business. Being prepared on how to react and handle them is crucial for your seller performance and account health. Today we will cover 3 of the most important things you have to keep an eye on, literally every day!

Listing items you are not allowed to sell

The Verified Rights Owner (VeRO) program of eBay allows the owners of intellectual property rights and their authorized representatives to report listings that may infringe on those rights. It means that you are not allowed to sell certain brands that are under the protection of VeRO, unless you are authorized to do so. If you do anyway – your listing will most probably be removed by eBay in just a matter of time. Also make sure that the item you want to sell complies with the specific rules and conditions of eBay on how you should list it. Check the article for prohibited and restricted items and follow their guidelines to avoid trouble.

Do not resolve cases and returns

Listing items and shipping them when sold is not enough to keep your seller account running smooth. Even if you have done a great job there will always be customers that are not happy with the item or have some kind of issue with an order. Handling these situations is vital not only for your reputation but your account health too! Any case or return the seller is unable to resolve with the buyer, where eBay determines the seller is responsible, is considered as a case closed without seller resolution. And again, if you want to keep your top rated status – you can not have more than 0.30% of transactions with cases closed without seller resolution. All this information can be checked on your seller dashboard and we recommend you do it daily!

Late shipment and trackings not uploaded on time

A common mistake of dropshippers is they do not count their handling time or simply forget to upload the tracking numbers when they have to so. This can cause you a bunch of trouble, including unhappy customers, negative feedbacks and loss of top rated status… often in that order! To keep a Top Rated status you have to maintain a late shipment rate of less than 3% and trackings uploaded on time and validated – 95% or more(according to eBay’s new policy, effective Jun 20, 2017). So make sure you ship soon after you make a sale.

Speaking of tracking numbers, I will not fail to share with you a tool that both saves you time and helps you with your seller performance. Trackerbot is an eBay certified tool that automatically grabs and uploads all tracking numbers to your eBay orders. It works 24/7 and supports a wide range of suppliers, such as Amazon, Walmart, Kmart, Sears, Home Depot, Overstock and many more. Give it a try – it is free for the first 14 days!

How to Rank your Listings Higher and Increase your Sales

eBay search engine optimization (SEO) plays a huge role in the performance of your listings and every seller who is serious about their business must take the time and learn how to do it properly. It determines the ranking of your products in relevant search results and if done right, can dramatically increase traffic, which subsequently impacts your sales.

First, we need to get familiar with Cassini – eBay’s search engine. Its algorithm decides where products and shops rank on the search results page. The higher up the page your product ranks for relevant search terms, the more visits you receive from potential customers, therefore the more sales you will make. In this article we will provide a thorough understanding of what you need to know in order to give your listings the best shot at appearing on page #1.

After you read this post you will be able to:

  1. Apply different SEO tricks to improve your rankings
  2. Get more traffic to your eBay store and listings
  3. Analyze your overall performance and proceed accordingly

Writing the perfect optimized title

The main idea of the title is to be written for humans, not search engines. This means you have to choose keywords that people would use to search for a specific product.

 

Titles with relevant information that convey what you’re selling will be clicked more, which will lead to more visits to your listings. You are more likely to close a sale if the title accurately describes your product. We already covered a few important tips on building a title that will help you understand why it is such an important part of your listing.

That’s great, but how does it help with your eBay SEO? The answer is sales conversion rate.

Sales conversion rate

This is the number of sales divided by the number of visitors for a listing. Let’s say you have 2 sales from a 100 visits – that’s a 2% conversion rate (2/100). If you have 4/5/6/etc. sales for the same 100 visits, your conversion rate will be respectively 4%/5%/6%/etc., which means more people find your listing relevant to what they are looking for. Don’t forget to check your store performance regularly on your seller dashboard.

The higher your conversion rate is, the better indication it is for eBay’s search engine that you are a good seller, and you will be rewarded by ranking higher in eBay’s search results.

Item specifics – they do matter

Item specifics are the filters that customers use to narrow the search. Customers won’t waste their time to go over thousands of listings as in the results shown below. They are looking to narrow the search as much as possible by using filters so they don’t have to scroll hundreds of pages to find the right product. If you don’t fill in the item specifics, you may disappear from search results.

When creating your listing, you will find a section where you can add the item specifics. The more you add – the better is your chance of ranking higher.

Description

Your product’s description is one of the most effective tools for creating a search engine-friendly listing. Ebay suggests using about 200 words including  most important keywords and phrases, comprising 5-7% of the total text. On average this means you will want to use the keywords about 10-15 times. Keep in mind that search engines only read a certain amount of information per page, so flooding your description with non-relevant information or using too many keywords is not a good idea.

Price – the elephant in the room

Cassini has become quite smart and sophisticated in the past few years. It knows for example, what is a reasonable price to charge for a product and even looks at historical data to understand the price at which the particular product is most commonly bought.

“We know that if someone types in iPad for example, the average prices range between $300 and $800. So we know that is the price that most people searching for iPad are looking to pay. If you have a $2 iPad case, we know that that is outside of what most buyers are willing to pay and will not rank you.” – Todd Alexander, PeSA Internet Conference

Price your items attractive enough for visitors to purchase, but not too cheap that they fall out of Cassini’s perception of the value of the product.

Conclusion

The success of your SEO optimization will play a huge part in determining the growth of your eBay business. This is why you need to make sure that you implement the tips and trick we covered above. As you’ve seen, there are a lot of ways to bring traffic to your eBay listings. Doing everything at once may be a lot of work but the key is to start with small changes (for example title optimization) and make it a habit to create every new listing the right way. With time, you will get better and better in it, so start today!

P.S. For the serious students

In order to be easier for you to understand and implement faster, we prefer to keep things lean on the blog, but I highly recommend watching the video below to gain a fuller understanding of Cassini and what eBay SEO means.

 

How to forward Your Mail into a Gmail Account

You want to use TrackerBot but don’t have a Gmail account? Don’t worry about it, we have a solution!

Why do we need your mail in the first place? TrackerBot uses your Gmail account, where you receive shipping confirmation mails from your suppliers, to extract the tracking number once available and add it to your eBay order.

Every mail provider offers you the option to forward mail into another account. With mail forwarding, you can have one or many email accounts to send automatically all incoming messages to a Gmail account.

This is a simple step-by-step Gmail setup:

  1. Open your Gmail inbox. This method may be useful if you can’t get forwarding to work properly.  If the Inbox website opens instead of the Gmail website, click the “Gmail” link in the Inbox menu.

 

  1. Click the Gear button and select “Settings”. This will open the Gmail settings page.

 

  1. Click the “Accounts and Import” tab. You can adjust your account settings here.

4. Click the “Add a POP3 mail account you own” link.

  1. Type in the email account you want to forward. You can add up to five different email accounts.

  1. Enter your “forward from” account password. This will allow Gmail to retrieve your other mail.

Still not able to forward your mail into Gmail? Leave us a message and we will be happy to help!

Introducing the eBay Buy Box (eBay Product Pages)

Let’s cut to the chase – the “new” eBay Buy Box – or the old Amazon digital catalog structure.

This is the cutting edge new idea that will revolutionize the eBay Product Pages, in order to deal with the duplicate listings. The BILLIONS of same items that we see every day on eBay – Wayfarer sunglasses with different name, for instance, and many more products and sellers that only differentiate themselves with one thing – pricing. And eBay is trying to make a transition from a website of listings to one of products.

 

eBay’s CEO, Devin Wenig, even went so far as to say, “we’ve been pretty aggressive about that right now because it clutters the site and it depresses conversion.”

The fix for this is a switch to an Amazon-style digital catalog system, leveraging structured data.

The idea is to have one product (with the possibility of multiple condition or many variations) to be presented on a single screen. This way you can quickly make an informed buying decision.

By the information we have, eBay is investing significant manpower into building product pages. Here is what we are going to experience, from now on:

 

A live eBay “product page” for Beats Solo3 Wireless Headphones

Here we have separation into three conditions of the main product – brand new, nearly new and pre-owned. Notice the numbers under the Buy It Now and all the listings that are going to be separated on the conditions of the main product.

This new product page / buy box reality is bad news for small sellers.

With almost 21 million sellers on eBay, most of them one man/woman armies, these changes mean that the buy box is going to change a lot of peoples’ businesses and some will be left behind.

If you got the buy box? Fairy tales and pink fluffy unicorns for you. What if you don’t? It’s tumbleweeds slowly blowing by.

Even though, the situation on eBay from the perspective of the customers is not ideal, the current listing-centric marketplace format provides small sellers the best opportunity to actually generate sales. The best sellers with the highest feedback, best pricing, and free shipping will get the biggest slice of the pie in terms of sales, but he/she will not get them all. A second tier seller with competitive pricing, will still get plenty of views and some sales as a result. With these sales, the small seller might make a modest income or supplement its primary one.

All of this is coming to an end, as eBay transitions to Amazon-style digital catalog with the “catchy” blue buy boxes. The future is going to be that where the highest rank seller gets all the sales. This makes the experience from the perspective of the customers clean and simple.

Of course, eBay is not going to say or release an information in regards to the small sellers of the changes. The sellers are going to have to deal with the changes in the platform and rethink their strategies.

So is this the future of eBay? Let me know in the comments down below.

I personally believe that eBay is going to adopt the best practices of Amazon and Etsy.

The majority of the mainstream product sales (phone cases, watches, sunglasses, electronics, sporting goods) on the eBay marketplace will be dominated by the small number of professional, highly-efficient, third party, multi-channel sellers. The real opportunities for small sellers – i.e. one man/woman armies, for me is to sell unique items and focus on unexplored niches. Maybe focus on second-hand goods or custom items.

Or maybe the main reason is for eBay to push their Promoted Listings, in order to play catch up with Amazon. For that subject, check out our article for more details.

No matter what happens in the future, eBay is changing and all 21 million sellers need to pay close attention to those changes and adapt.

 

 

Promoted Listings

Do you often find good hot items you want to sell but there are tens or hundreds of sellers offering the same one?

Dropshipping is becoming more and more popular which leads to an over saturated market, I am sure you have already noticed. You are often competing with too many sellers and too slim profits and since 90%+ of the listings for particular item look the same to the buyers, it is mostly the price and ranking in search results that matters. In a business with that slim profit margins, cutting prices is a “dead end street” and you have to be more creative to grow.

Promoted listings is another way to get your items noticed on eBay. It puts your listings in front of more active shoppers, boosting item exposure and increasing the likelihood of a sale. I don’t want to waste your time so today we will go through the most important metrics and strategies, as well as a few examples.

What is a promoted listing and how do I set up?

Promoted listings is an eBay advertising service, similar to Google Adwords, which allows you to boost your listings to the top in search results. The more you pay – the more visibility you get. On every one of these listings you will see a “SPONSORED” label and the item will often appear in searches both with the label and the original listing. Best of all is you pay only when you make a sale!

How it worked for me

As a dropshipper, I want to show you some of the experiments I did with promoted listings and the results I accomplished. One of my stores has ~50 orders per day maintaining about 700 active listings.

NOTE: It is very important for you to understand that each and every listing and eBay store is different so a copy/paste of my strategies might also work better or worse. However – feel free to give them a try – experimenting is the key!

These are the three strategies I tested and the results I came up with:

  • Promoted listings applied to all items in store at a lower percentage

First thing I thought of – what will happen if I apply a 2% promotion fee on all my listings and increase their price by the same percentage so I keep my net profit. It turns out that 2% is not enough to make a difference for all these listings. Some of them were selling good before and kept selling good with a small increase, others dropped because of the increased price, but most of them did not even move. Here is a quote from the eBay news team, I found later, which explains this good:

“Promoted listings are about selling more of your hot inventory, converting items that sell moderately well—via organic search—into higher-performing items, kick-starting sales for new listings, and standing out in crowded categories. You do not want to use the service to push items that are not selling well organically—i.e. the slow-moving merchandise.”

It means that if the conversion rate of an item is very low promoting it is not a good idea. You will gain more traffic but because visitors do not convert into buyers you will essentially waste it without gaining new sales.

With this in mind, I tried another strategy.

  • Cheap items with the max of 20% fee

I used promotions to boost some of my new listings as well as a few hot items. The difference is I applied the maximum of 20% fee and increased the price by 20% so I keep my profit close to the one I put initially. Doing that with expensive items would cost you tens or hundreds of dollars for fees per sale so I applied it only on cheap items – $5-$15. Let’s say you are selling an item for $15, which you buy for $10 and the rough net profit is about $2. Applying 20% fees means every time you sell you will be charged $3, therefore in order to keep your profit of 2$ you will have to increase the price so it will be around $19. Even if that price is higher that your competitors, you can get more sales because the visibility and ranking of the listing is much higher.

This strategy worked way better for me. I doubled my sales on a few items in 2 weeks and kept the same profit.

Using a similar approach, I decided to test selling expensive items.

  • Expensive, niche and unique items with 5-15% fees

As I said, simply increasing the price of the expensive items will result in fees so high that nobody will buy your product. In order to do it you have to find a unique product that nobody is selling in a particular niche(or 2-3). Only then you can set a price of your own as there is no direct competition for the product and you are the only(or one of a very few) seller. Buyers don’t know how much should this item cost so you can have a 50-100-200% profit margin, or more. Include the promotion fee in your pricing and you are ready to go.

I did this with a few items and some sold for nearly double the price, which not only paid my promotion fee but left me a good profit.

To sum up – using promoted listings is tricky and often takes a few tries before new sales come in but if your ad rates are set correctly you will never lose money, so why not give it a try?

Join our community on Facebook – Dropshipping on eBay – tips & tricks – and share your thoughts with us!

Relying only on Amazon is a Sucker’s Game

Most of you are familiar with the fact that Ebay dropshipping(also known as arbitrage) is becoming quite popular these days and can be indeed a profitable business model. I personally know hundreds of people who have started in the past few years and have increased their sales to millions in revenue. As a result, the marketplace is overcrowded and if you are already dropshipping for some years you can easily notice the big difference in margins now and then. The more people who join the ride, the harder it is to stand out from the competition.

However, there is a lot you can do about it! Below are a few ideas that will have a dramatic impact on your Ebay dropshipping business!

So keep reading… and take good notes!

The newbies and a brief overview of the market

From my experience with more than 300 dropshippers, it looks like beginners usually struggle with finding profitable items to sell. It is rather easy to open an Ebay and a Paypal account and figure out the listing, selling and  shipping processes, but WHAT to sell seems to be an issue.

At least 95% of all arbitrageurs use Amazon as a supplier and there are several reasons for that – millions of items with a good quality and price, super fast shipping and outstanding customer support. This makes it a great one supplier to start with but as a result Ebay is full of Amazon products and a lot of them are listed by hundreds of people.

There is another reason for Amazon to be the most widely used supplier. Inexperienced sellers often research other drop-shipping stores on eBay to find hot items that they can “steal” and list with a lower price. When almost everyone is selling Amazon products, chances are really high that your research will end up with another Amazon item.

There are more than 100 listings of the same product with same picture, same description and a pretty similar title and price. So basically even if you offer the lowest price(which often means you sell at a loss) on this particular product, you will still be one of the many and struggle to make a sale.

All this leads to ever greater competition where not only you are selling rarely but your profits are slimmer, often less than $0.50. The lack of knowledge and experience leads to price undercutting and slimmer profits, where the only winner is the customer. As the famous billionaire investor and venture capitalist Peter Thiel says – “Competition is for losers”.

So what do we do about it? Let’s get to the point!

Work your way out of the price war rollercoaster

If you really want to jump start your business without necessarily paying with your time, you have to find new suppliers to drop-ship from. There are literally hundreds and here are a few I personally work with and would recommend:

Let’s make a brief overview of the pros and cons:

Pros:

  • Less competition
  • Higher profits
  • Different products, often with a better price than Amazon
  • Cashback 2-8% (only a few categories have cashback for Amazon)

Cons:

  • There is no match for the Amazon customer support
  • Returning policies may vary and you should check the terms
  • Some accept US cards only

Building a successful and sustainable eBay drop-shipping business

It takes much more than including a new supplier in your arsenal to grow your business but it’s a must if you are serious about it. I have friends that use this strategy for a few months already and increase their sales with 50-100% every new month, no joke. So keep this in mind:

Less competition means more sales with higher profit, more competition leads to less sales, less profit and more stress! In other words – don’t sell what everyone else is selling – take your time, make a deeper research and do not rely on Amazon only.

Now get your *** back to work and don’t forget to check our blog for new content every week!